We recommend that you set aside at least 25% of your online budget for a Web marketing program. Pay close attention to the technical and programming aspects of your site's development that can effect its "findability" after launch. Each search engine and directory weights aspects of a page differently, so you have to cover all bases so that you will be indexed correctly. That is the goal.

Here is a list that should help you in developing a Web marketing plan:

Make sure each page is titled descriptively and is meta coded
Register with appropriate search engines, most are free and will bring traffic
Consider renting keywords at portal sites as a short term tactic
Consider reciprocal hyperlinking and banner swaps
Consider Web-based promotions, sweepstakes, contests
Consider an offline advertising, publicity and promotion
You should plan to integrate your Web addressinto your overall marketing program for your company. Include it on everything!

We can help you do all of the above and to make your experience on the Web a positive and profitable one. Contact us for assistance.