Know what you want to
accomplish on the Web!
A Web site can:
- Help speed and improve customer service
- Provide instant, global, consistent communications
- Cut your printing and mailing costs
- Find new customers and sell products 24 hours-a-day
- Collect valuable customer demographic data
- Conduct market research
- Reach new markets, etc.
The goal setting process starts with you asking
yourself, "What exactly is it you want to
accomplish on the Web?" Examining how your
company works now and how it will work in the
future will not only be an educational process,
but it will provide you with the information you
need to begin to develop specifications for the
your Web site and determine what will be required
to integrate it with your other systems. The more
integrated your Web site becomes the better its
bottom line performance.
Taking the time to ask questions first will save
you development time and money, and help you budget
realistically for development, updating and marketing
your site. It will also give you a way to measure
your site's performance. You need to know where
you're going in order to know when you've arrived. |
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