Content is what will keep users on your site and coming back for more. It can be news and information in words and pictures, and it can be sophisticated interactive features that get them involved, let them make transactions, download information and provide you with valuable feedback. Whatever you decide to put on your site, there are a few things you should take into account.

The user may not start on page one and proceed to page two. Each page must stand on its own and encourage clicking to the next page.

When adding graphics, size doesn't mean dimension but resolution. And while graphics can enhance a user's experience, there are several things to consider before loading on the bells and whistles.

Some features don't work in early versions of Netscape or Explorer. We recommend that whatever you do, it should work in both Netscape and Explorer. These browsers account for 99% of Web users. Making the Web experience pretty much the same for all visitors will eliminate the need to do things twice when building and updating.

If you want to reach a broad audience, make sure your bells and whistles are accessible to all and that they add value. If they require considerable loading time you will lose your audiences attention.